CASE STUDY — NON PROFIT ORGANIZATION
A nonprofit based in Southern California increased donations by 16% and cut donor churn by 12%—while also deepening qualitative outcomes such as trust, engagement, and community connection nationally.
By deploying GRDigital’s Predictive Intelligence Scenario Engine™ (PISE™), the organization forecasted donor behaviors, built virtual hubs, and launched automated storytelling campaigns.
Opportunity
The nonprofit faced high donor churn, inefficient outreach, and weak community engagement. Nearly 40% of donors disengaged annually due to generic campaigns and limited interaction, undermining mission delivery. To sustain growth, leadership required a predictive system that could personalize outreach, strengthen relationships, and align resources with donor expectations.
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Donor retention had stalled, and the organization risked losing both funding and credibility. GRDigital applied PISE™ to forecast donor behaviors and personalize campaigns with precision, while creating virtual hubs for community interaction. This shifted fundraising from transactional appeals to relationship-driven engagement, building loyalty that reinforced the nonprofit’s mission.
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Results & Metrics
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16% increase in total donations ($4.2M annually)
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12% reduction in donor churn
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10% uplift in donor engagement scores
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PISE™ helped the nonprofit transform fundraising into relationship-building, turning predictive insights into deeper trust and long-term community impact.
Key Takeaways
Learnings and Adaptability
The case highlighted how predictive AI strengthens donor loyalty and community bonds, with outcomes varying by organization size and mission type. This case study data is hypothetical, however, it reflects nonprofit benchmarks on donor retention, engagement, and growth; results are illustrative and will vary by implementation.
Service Provided
